That secondary logo is likely to become the team’s more primary logo as the league shifts to more circular logos, presumably to make room for ads on jerseys. It has always been the words “Orlando Magic” with some type of basketball secondary logo - that itself has become a bit more iconic and a stand-in for the Magic on hats and scoreboards. The logo has stayed relatively the same with font and secondary logo changes throughout the years. So the team has turned to simplistic word-based logos throughout its history. It is hard to represent the Orlando Magic in pictures. Their jerseys were loud - but not in a 1990s or way.Īnd it feels like the team is constantly chasing its original brand. The pinstriped uniforms along with the team’s classic parquet floor gave the Magic a new vibe. The Magic have always had a distinctive look from the moment they came into existence in 1989. The team has a lot of work to do to get there. Perhaps the best way to celebrate the 30th anniversary season is to continue winning and make a Playoff push, ending this franchise-long six-year Playoff drought. And the road jerseys reversed the scheme while featuring 'Orlando' instead of the Magic logo.
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